Advertise with us


Being Heard Matters

101.9 The Bull is Boise’s #1 choice for country music! Our listeners can’t get enough of our boot-stompin’, heart-string-tuggin’ tunes, and it’s easy to see why. We’ve got the biggest hits, the most devoted fans, and a live, local on-air team who are as much a part of the Treasure Valley community as the wide-open skies.

The Bull isn’t just a radio station – it’s a family. Our listeners tune in all day long, from sunup to sundown, because they know we’re committed to playing the country music they love and giving back to the community they call home. That’s how we’ve built a super-sized fan base that trusts us above all others.

With 79,900 adults tuning in every week for an average of 5.5 hours, and over 40,000 streaming sessions per month, there’s no doubt about it – we’re the station to beat. And the best part? All of this makes 101.9 The Bull a prime location for your advertising message. Our listeners aren’t just passive consumers – they’re loyal members of the Bull family, ready and eager to support the businesses that support us.

So, if you’re looking to grow your business, make your mark, and attract a herd of new customers, look no further than 101.9 The Bull. Let’s ride together toward success and make your business heard on the best country station in Boise!

Source: Nielsen Boise Metro FA23 SP23 Qualitative, Audience Size Adults 18+ DMA. Streaming Monthly Average (September – November 2023).

sponsored by

We are an Iliad Media Group station


Listen to us online!


Dream Team